{"title":"The Seriti Collection","description":"\u003cp\u003eSERITI T-SHIRT\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWEAR YOUR DIGNITY.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Seriti T-shirt is a heavyweight, oversized statement piece rooted in the Setswana understanding of seriti - dignity, self-respect and the value you recognise within yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Seriti dresses and tracksuit are made from heavyweight material as well. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFrom the designer's vision, to the sewing, to the final print, the garment is created as a complete expression of cultural identity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTHE MEANING OF SERITI\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSeriti means dignity in Setswana.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGo nna le seriti ke go nna le tlotlo towards self, go tlhopa ditshwetso tsa gago sentle. Go ipona o le botlhokwa go ka se ikele tlhoko.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTo have seriti is to have respect for yourself. It is choosing your decisions carefully, recognising your own importance and refusing to neglect yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Seriti T-shirt is therefore more than something to wear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt is a reminder of who you are and the value you carry.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTHE ARTWORK\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAt the centre of the artwork is a grandmother - a familiar figure within many Batswana homes and communities.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eShe represents the grandmother you might find sitting comfortably, sipping her tea a le tlhabele leinaane, sharing stories and passing knowledge from one generation to another.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBeside her is firewood, an important part of the setting and the story.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe firewood represents the environment in which stories have historically been shared - where people gather, listen, remember and connect.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTogether, the grandmother, the firewood and the surrounding setting speak to:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMEMORY.\u003c\/p\u003e\n\u003cp\u003eCULTURE.\u003c\/p\u003e\n\u003cp\u003eCOMMUNITY.\u003c\/p\u003e\n\u003cp\u003eCONNECTION.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe artwork is not simply an illustration of a grandmother.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt is an image of a world.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA world where knowledge is shared through stories, where elders carry memory, and where culture lives through everyday moments.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTHE COLOURS\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe colours of the artwork represent different states of embodying your seriti.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThey reflect the many ways dignity can exist within you - through how you see yourself, how you carry yourself, the decisions you make and the respect you have for your own existence.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTHE GARMENT\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSilhouette: Oversized\u003c\/p\u003e\n\u003cp\u003eMaterial: Heavyweight\u003c\/p\u003e\n\u003cp\u003eDesign: Original Tolamo Motswana artwork\u003c\/p\u003e\n\u003cp\u003eProduction: From designer concept to sewing and final print, the garment is developed as a complete Tolamo Motswana piece.\u003c\/p\u003e\n\u003cp\u003eMade in South Africa. \u003c\/p\u003e\n\u003cp\u003eThe oversized silhouette allows the artwork and message to command presence while keeping the 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